QR code analytics: what to measure in a campaign
You've put a QR code on the counter, another on a flyer, and one on the packaging. Are people using them, or just walking past? Scan statistics help you see which placements attract attention and when. A little preparation before the campaign makes those numbers much more useful afterward.
Start with the decision you need to make
Start with something you'd like to find out: does the window poster get noticed, is the table card more useful, or does the new offer bring more scans than last week's? One clear question gives you a reason to open the report and something practical to do with the answer.
Create a separate dynamic QR for each placement and give it a name you'll recognize, such as 'Counter' or 'Takeaway bag'. You can send both to the same page. If you print one code in several places, its scans will be combined; renaming it later cannot tell you which printed copy someone used.
Compare the same date range and give each placement a fair amount of time. A busy Saturday and a quiet Monday tell different stories. Total scans show activity; estimated unique scans help you look at repeat use, but neither figure is an exact headcount. Available reports depend on your Pro or Business plan.
Read the results in context
Suppose the counter code gets far more scans than the window poster. Look at the placement before redesigning the campaign: can people reach the poster, is the code large enough, and does the label give them a reason to scan? The report shows the difference; checking the real setting helps you understand it.
A sudden drop is a prompt to investigate. The sign may have moved, the lighting may have changed, or the offer may be less relevant. Open the destination too. Scan totals alone cannot tell you which of these happened.
Finally, follow the visit beyond the QR code. Check bookings, orders, or enquiries in the website or system that records them. A scan is a useful first step, but it isn't a purchase. Reading the two sets of data together gives you a better basis for deciding what to keep, move, or try next.